The arrival of artificial intelligence has transformed various sectors, particularly the fashion and creative industries. While AI offers remarkable efficiencies and capabilities, it simultaneously poses a significant threat to originality by default resorting to uniform expressions for the final result, an essential characteristic of artistic expression. This phenomenon, often described as AI homogenization[1], is no longer just a cultural concern. It is evolving into a trademark distinctiveness crisis, with direct implications for Canadian and global IP law.
