In the competitive world of law, it is obvious but necessary to state that effective advertising is crucial for attracting clients and establishing a reputable practice. Since I wanted to advertise more, I began looking at the competition more closely online and in print. My Facebook feed algorithm has never been the same since and it would appear that I am constantly in trouble as I have been looking at ads marketing lawyers from all fields of practice.
Being inundated with law firm advertisements aside, I quickly learned that small law firms often face unique challenges when creating appealing advertisements. Specifically, the biggest hurdle I had was that I had no idea what I was doing. I can certainly sell my services but moonlighting as a graphic designer came with a steep learning curve.
To be clear, I could easily have hired a web designer to assist me on this at the outset which would have been the expeditious and smartest thing to do, but where is the fun in that! Besides, how could I learn about the ins and outs about this business without even trying? So, I decided to try my hand at this since no one will be better than getting out my firm’s message than me.
Needless to say, I quickly learned that this would be more complex than preparing my business cards. Since the last substantive print advertisements I worked on was for my wedding over six years ago, I knew that this would be a daunting but rewarding challenge.